Has the exterior of your business seen better days? Are you worried about how it might affect your sales? People often judge companies based on their exterior appearance, so it’s important for you to keep up with the way it looks. This starts with upgrading your painting. It can help transform your facility and get you back on the right path to a successful business.
Thankfully, working with a commercial painting company can help you get the look that you need for your facility and make sure that things go as smoothly as possible for you. This process is not as complex as you might think but can return major dividends by enhancing the overall look and feel of your business, making it more welcoming to others. Here’s what you need to know about this project.
Focus On Your Branding
It’s important to make sure that any painting you get for your facility is worth the time and energy. After all, according to OnStage, a good interior paint brush-up can give you a 107% return on investment or ROI. That’s a great thing if you’re interested in expanding your business and want to make more money if you ever need to sell. However, each upgrade must be brand-friendly.
By that, we mean that the colors and images you choose should positively reflect your branding. Just adding a new coat of paint is nice and can provide some benefits, but really nailing your branding with an upgrade is critical. For example, you can add multiple colors throughout the facility that drive home your company’s brand further and reinforce its image in your customers while they visit.
Try to find unique and fun ways to integrate paint into your facility, such as highlighting things like specific areas of the building. The goal here should be complete creativity and a business that feels comforting to your customers and welcoming when they visit. It might take a little balance to ensure that you get the look that your company needs to stand out.
Use Eye-Catching and Exciting Colors
When upgrading your facility’s paint (both inside and out), it’s a great idea to use eye-catching and engaging colors that will make people happy to visit you. There’s always the risk of going too neutral and making your facility look bland. While you should try to avoid being garish or fatiguing your customers with excessively loud colors, try to scatter a few interesting and bolder looks into your business.
For example, you can add brand-appropriate options like various reds, purples, and even yellows to brighten up your office and make it more exciting. Hues like red tend to energize the mind and get people excited, so they make excellent upgrades for many facilities. It’s a great choice if you’re looking to stand out compared to your competitors and need to look better while you’re doing it.
Now, it’s also important to make sure that your colors match your branding. After all, you probably have pretty specific hues and tones that make sense for your company. Try to stick to these when possible, but use brighter and more vibrant varieties. These can help your signage pop more effectively and create an attractive and engaging look that makes your business much harder to miss.
Integrate Better and More Attractive Signage
When enhancing your business with a commercial painting crew, it’s important to do more than just upgrade your exterior and interior. You should also try to improve your signage to make it more attractive. By that, we mean working on both your building’s official sign and any helpful interior signs. For example, if you have painted directional signs, try to make them look more attractive.
This step can include upgrading your signs to your branding to make them more appealing and engaging. You can also focus on upgrading them for more modern audiences, as tastes change and retro looks aren’t always cool. Before making any big upgrades like that, you should do a market research project to see what people think about your branding. Change your colors if they don’t like it.
Remember that your customers often use signage to not only identify your building but also get around it effectively. Poor signage can communicate a lack of care to your customers and make them go somewhere else. Don’t make that mistake, but focus on getting your signs up to speed. That can ensure that they’re happy with their experience and can find you more easily when visiting the area.
Consider Upgrading Your Overall Design
When undergoing a paint project for your business, it’s a good idea to consider everything about your business’ paint design to ensure that everything goes smoothly. By this, we mean you can change not just your exterior but your interior as well. If you’re going all-in on this upgrade, you should budget enough money to change everything you can paint to make them more attractive and appealing.
Note that a project of this scope will take more time and require a more focused approach from you and your team. Focus on creating a consistent feel for your business if you break it down this way, or work all at once to make sure you get everything done properly and on point. The good thing is you won’t have to worry about implementing the project since a professional painting company will do that for you.
However, if you do this step properly, you can truly transform your business for the better. You can upgrade your look, enhance your overall design, and produce something truly special. Don’t be afraid to invest in this process to get the best results possible.
Set Up Regular Painting Maintenance
This last step might be a harder sell for small businesses or those with more limited budgets. However, it’s a great idea to set up regular maintenance with your paint team to perform touch-ups. Doing this will help you by making it easier for you to avoid massive repainting projects again in the future; instead, you can just get occasional fixes.
You don’t need to have someone come to your facility all that often to get great results. We suggest a yearly inspection by a painting team that checks for any issues. If there are any problems, they can schedule a time to fix any issues. Doing so can ensure that things go smoothly and efficiently for you.
It’s also a good idea to call for more regular maintenance during difficult seasons, such as when it’s snowing or raining more heavily than normal. This step can help you by making sure that your paint gets attention when it needs it and by minimizing the severity of this storm damage. Furthermore, it can ensure that you don’t need to repair your paint more extensively if you let its damage worsen.
Commercial painting provides many advantages that you simply can’t ignore if you want to improve your business. There are tons of pros, and frankly, most companies are likely long past due for an upgrade of their paintwork. If you think that your business desperately needs help with its painting, contact us at Paint Peach Co. today to learn more about how we can help you. Our team of specialists will sit down with you and come up with a painting plan that makes sense for your needs as a company.